Online Trainer Business (OTB) Essentials

Start Your Online Personal Training Business in Less Than 24 Hours

In this course, learn the A to Z of how you can start your personal training business. Access the collective success of the world’s largest online personal training community.
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Trusted by thousands of coaches since 2012

Starting a business is hard...

Launching a successful online personal training business can be daunting, especially if...

  • you’re not sure where to begin
  • you don’t know who to trust
  • you’re not sure where to invest your time and money

Add to that, figuring out how to attract clients to navigating all the tech tools—there’s a lot to tackle. It’s easy to feel lost and unsure of what exactly are the most important steps you need to take that will actually get your business off the ground and landing you paid coaching clients.

What if you were given...

  • A step by step guide
  • A tried and tested system from experienced personal trainers
  • A way to learn how you can start your business

Made for you, by you. Learn how to launch a successful personal training business by drawing on the expertise of the most trusted personal training community in the industry.

So you can finally

#1

Get established

Be recognized for your expertise as a personal trainer, despite being “new” in the online coaching space.

#2

Build your brand

Build a recognizable and respected brand that sets you apart from competitors, making you the go-to expert in your niche.

#3

Scale your revenue

Create and scale signature offers that not only attract your ideal clients but also generate consistent revenue.

#4

Take the leap

Start your online personal training business with a clear, actionable plan, knowing exactly what steps to follow.

Enroll into the Online Trainer Business (OTB) Essentials course today to remove the guesswork and fast-track your success as an online personal trainer.

Enroll now

What to expect from ABC Trainerize Academy
Business Essentials Course

Course curriculum

    1. Welcome to the Online Trainer Business Essentials course!

    1. Introduction

    2. Section 1: Your Why and Strengths

    3. Section 2: Defining Your Ideal Client

    4. Section 3: Creating Your Story

    5. Section 4: Building Customer Personas

    6. Section 5: Conduct a Competitive Analysis

    7. Section 6: Define Your Value and Voice

    8. Getting New Clients Resources

    9. Time to reflect 💡

    10. Bonus Insights: A Decade of Coaching—"My Why, Niche, and Ideal Client" with Paula Ciarniello (Case Study)

    1. Introduction

    2. Section 1: The Importance of Setting Business Goals

    3. Section 2: Business Peaks and Valleys

    4. Section 3: Defining Your Business Goals

    5. Section 4: Making Your Goals SMART

    6. Section 5: Time to Reach Revenue Targets

    7. Section 6: Progress Tracking & Accountability

    8. Section 7: Reflecting on Your Progress

    9. Section 8: Time & Money: Aligning Resources with Goals

    10. Section 9: How Goals Evolve

    11. Setting Business Goals Resources

    12. Time to reflect 💡

    13. Bonus Insights: Evolution of Your Business Goals with Michelle Riley (Case Study)

    1. Introduction

    2. Section 1: Fundamentals of Marketing

    3. Section 2: Marketing Towards a Goal

    4. Section 3: Marketing for Different Program Types

    5. Section 4: Choosing the Right Marketing Channels

    6. Section 5: Crafting Your Marketing Strategy and Content

    7. Section 6: Using Instagram for Business Growth

    8. Section 7: Building and Optimizing Marketing Funnels

    9. Section 8: Measuring and Optimizing Your Marketing

    10. Section 9: Playing to Your Strengths

    11. Marketing Your Business Resources

    12. Time to reflect 💡

    13. Bonus Insights: Proven Tactics to Get More Leads with Paula Ciarniello (Case Study)

    14. Bonus Insights: Building Your Personal Brand Through Social Media with Paula Ciarniello (Case Study)

    1. Introduction

    2. Section 1: Managing Your Leads

    3. Section 2: Selling High-Ticket 1-1 Online Coaching

    4. Section 3: Selling Pre-Built Programs

    5. Selling Your Programs Resources

    6. Time to reflect 💡

    7. Bonus Insights: Tips and Tricks to Crush Your Next Sales Call with Paula Ciarniello (Case Study)

    1. Introduction

    2. Section 1: Building Client Intake and Onboarding Forms

    3. Section 2: Designing Your Client Support Process

    4. Section 3: Setting Up an Engagement Strategy for Initial Weeks

    5. Section 4: Crafting a Client Engagement Messaging Sequence

    6. Section 5: Showcasing Value and Tracking Progress

    7. Section 6: Leveraging Tools for Client Retention

    8. Onboarding and Retaining Clients Resources

    9. Time to reflect 💡

    10. Bonus Insights: An Onboarding & Retention Playbook with Paula Ciarniello (Case Study)

    11. Bonus Insights: Use ABC Trainerize to Onboard and Retain Client's with Michelle Riley (Case Study + Demo)

About this course

  • 60 lessons
  • 8 hours of video content
  • $329 USD $229 USD
  • Enroll now

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What’s included

  • Practical lessons you can apply right away

    All our courses are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.

  • Helpful resources to accelerate learning

    Access an ever-growing bank of resources, templates, guides, and case-studies.

  • Learn from a community of top coaches

    Community-powered education designed to accelerate your online personal training/fitness coaching business.

  • Start your business on your schedule

    Learn on your schedule with self-paced, on-demand expert-led courses and interactive learning.

Meet Your Instructors

Michelle Riley

Michelle is the founder of Fierce & Fit and specializes in helping women achieve their fitness goals through toning, weight loss, and functional training. With a focus on personalized online coaching, Michelle uses video workouts to create engaging, tailored experiences for her clients.
Michelle Riley

Richelle Volk

Richelle is a passionate coach, content creator, and founder of Sunday Move Club. She leverages her industry experience to inspire women to achieve their fitness goals while aligning her business endeavours with a vision of holistic success and personal growth. Her dedication to helping others extends to fitness professionals seeking to scale their businesses, positioning her as an invaluable resource for strategic goal-setting.
Richelle Volk

Mike Crowson

Mike Crowson is a seasoned fitness coach and personal trainer with over a decade of experience helping clients achieve their health and fitness goals. His passion for fitness and dedication to client success make him an invaluable resource for trainers looking to level up their coaching game.
Mike Crowson

Brandi Clark

Brandi Clark is a fitness business strategist and co-founder of Stand Out Fit Pro, where she helps fitness professionals elevate their brand and business. With years of industry experience, Brandi’s expertise lies in guiding trainers to build profitable and impactful fitness careers.
Brandi Clark

Paula Ciarniello

Paula is a fitness coach and founder of Well Rounded Coach, mentoring new coaches on branding, business structure, and client acquisition. With over a decade of experience, she has coached 1,000+ women and scaled her own business to multiple six figures. Paula’s mission is to help coaches create authentic online presences and stand out from fitness influencers.
Paula Ciarniello

Why Coaches love OTB-Essentials

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The Missing Piece

I wish I had something like this when I was starting out. Lots of applicable content out of the gate.

- Lucas Green

star star star star star

The Best Course 4 Online Trainers

The course without any doubt is money well spent, and to be honest exceeded my expectations

- Darien Roberts

star star star star star

What every future online coach needs!!

This honestly really helped because it gave me the direction I needed to make some real progress in my business and to polish up areas that were failing. I think for any coach that looking to start working online, this is a great starting point to ensure that they have everything they need to get started.

- Diosel Livengood

Ready to finally start your online personal training business?

Make a decision your future self will thank you for.


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Online Trainer Business Essentials
Customer Launch Pricing

One-time payment of $329 USD

$229 USD

Available for a limited time.

Enroll now

Why choose our course?

Old way

  • Boring, outdated training
  • All theory, no action
  • Limited learning from 1 expert
  • Expensive, costing thousands with no results guaranteed

New way

  • Interactive learning at your own pace
  • Practical actions to take, with real-life examples from coaches
  • Learn from the world’s largest PT community backed with multiple perspectives
  • Affordable to get started

Your journey starts here.

Enroll into OTB Essentials today and learn how to fast-track your success as an online fitness coach from the world’s largest online personal training community.
Enroll now